Role Focus: AI-driven Global Integrated Marketing and Marketplace Operations. This role focuses on streamlining and re-engineering marketing workflows through AI, while exploring AI-native campaign mechanics and new growth models.

Key Responsibilities：

1. AI-Driven Marketing Workflow Re-engineering: Map out end-to-end workflows for integrated marketing and mega-campaigns, identify opportunities for AI integration, and lead the re-engineering of these processes—upgrading traditional manual-driven marketing into an AI-driven, scalable operational model.
2. AI-Native Campaign Innovation: Combine platform product capabilities with AI technologies to design and execute innovative, AI-driven marketing mechanics (e.g., smart ad bidding/placement, AIGC content generation, personalized recommendations, intelligent product selection, automated campaign strategy generation), and validate, replicate, and scale them.
3. Business Implementation of AI Capabilities: Drive the practical application of AI across scenarios such as consumer insights, merchandising decisions, ad optimization, creative generation, and business analytics. Build and standardize reusable AI marketing tools and operational SOPs.
4. Integrated Marketing Strategy & Execution: Lead the strategy formulation and end-to-end execution of platform-level mega-campaigns (e.g., Double 11, Black Friday, Anniversary Sales). Embed AI capabilities into every stage of these campaigns to boost marketing efficiency and drive incremental business growth.
5. ROI & Data-Driven Operations: Establish a comprehensive data metrics system and an ROI-oriented investment mechanism. Leverage AI-powered data analytics to pinpoint growth opportunities, continuously driving improvements in traffic, conversion, repurchase rates, and ROI.

Qualifications：

1. Bachelor’s degree or above, with 8+ years of experience in cross-border e-commerce or marketing operations on large-scale platforms.
2. Proven hands-on experience in taking AI projects from 0 to 1. Capable of leading the AI-driven restructuring of business workflows, rather than merely using AI as a basic tool.
3. Experience in platform-level mega-campaign integrated marketing. Able to independently act as a Project Manager (PM) for large-scale projects, with strong cross-regional and cross-functional resource integration skills.
4. Deep familiarity with marketplace operations (merchandising), category management, traffic operations, and ROI management.
5. Strong data analytical skills, with the ability to translate AI capabilities into measurable business results.
6. Proficiency in English as a working language; localized market experience in Japan, South Korea, the Americas, or Europe is preferred.

Preferred Qualifications：

1. Proven track record of end-to-end implementation in projects such as AI marketing, smart ad placement, AIGC content production, or intelligent product selection.
2. Experience in business process re-engineering (BPR) or building "middle-office" (centralized/shared) capabilities, with a knack for abstracting successful practices into replicable mechanisms.
3. Location：Hangzhou (with global collaboration required based on business needs).