About The Role

We are seeking a dynamic Brazil Local Marketing Specialist who combines marketing execution capability with commercial BD thinking. This is not just an execution role—it’s a strategic position that leverages local market resources to drive brand investment and business growth.

As the first local marketing hire in Brazil, you will build local influencer and media resource networks with a business growth mindset, transforming these resources into drivers of brand investment and market expansion through commercial operations.

Key Responsibilities

Influencer & KOL Commercial Operations

• Build tiered influencer database (top/mid/tier) across Instagram, TikTok, YouTube
• Evaluate influencers commercially: focus on conversion rates, ROI potential, partnership opportunities
• Negotiate contracts and explore innovative models (co-branding, revenue sharing, endorsements)
• Review content for brand consistency while maximizing commercial conversion
• Monitor commercial metrics (GMV, conversion rates, CAC) and optimize ROI
• Leverage influencer resources to attract brand investment
  
  

Local Media Resource Development

• Establish relationships with local media outlets and digital platforms
• Evaluate media with BD thinking: identify high-value opportunities and monetization potential
• Build robust media network to provide localized advertising solutions
• Negotiate partnerships, exploring resource exchange and joint marketing models
• Stay current on media trends and position in high-ROI channels
  
  

Offline Event Execution

• Coordinate local marketing events and activations
• Plan with commercial objectives: GMV targets, customer acquisition goals, brand exposure
• Manage logistics and vendors to optimize cost structures
• Analyze commercial performance data (sales, ROI) and provide detailed reports
  
  

Content & Creative Review

• Review design documents and marketing materials
• Provide commercial conversion feedback: assess sales potential and user paths
• Ensure cultural compliance and brand consistency
• Collaborate with design teams to optimize content for Brazilian audiences
  
  

Cross-Regional Collaboration

• Serve as primary liaison between Brazil and regional teams (China, Spain)
• Communicate local commercial opportunities to attract brand investment
• Translate regional strategies into local execution plans
• Provide market insights to support commercial decision-making
  
  

Requirements

Job Requirements

Essential Qualifications

• Native Portuguese speaker with professional English proficiency
• Bachelor’s degree in Marketing, Communications, Business, or related field
• 8+ years in marketing or BD, preferably in consumer goods, e-commerce, or digital industries
• Commercial mindset: evaluate market resources and drive growth through integration
• Proven influencer marketing track record with commercial conversion results
• Strong understanding of Brazilian media landscape, able to identify high-ROI opportunities
• Offline event coordination experience with commercial objective planning capability
• Excellent project management and organizational skills
• Ability to work independently across multiple priorities
• Strong commercial acumen: understand business logic, communicate with data and ROI
  
  

Technical Skills

• Proficiency in social media platforms (Instagram, TikTok, YouTube, Facebook)
• Experience with influencer marketing tools
• Understanding of media buying and advertising metrics
• Familiarity with commercial analysis tools: evaluate effectiveness through data
• Strong AI skills for data analysis and reporting
• Understanding of e-commerce conversion funnels
  
  

Soft Skills

• Commercial aesthetics: focus on content quality and conversion potential
• Cultural awareness and local adaptation capability
• Excellent communication and negotiation, able to persuade brands to invest
• BD capability: identify opportunities, build win-win partnerships
• Adaptability to fast-paced environments
• Cross-cultural collaboration experience
• Business growth awareness: goal-oriented toward expansion
• Proactive and self-motivated
  
  

Working Conditions

• Must work across time zones (China GMT+8, Spain GMT+1)
• Flexible hours for international meetings
• Occasional travel within Brazil
  
  

Preferred Qualifications (Nice To Have)

• Chinese language proficiency (Mandarin) - significant advantage for collaboration with China team
• Experience working with international or cross-border companies, understanding cross-border e-commerce business models
• Background in beauty, fashion, lifestyle, or consumer electronics industries
• Existing network of Brazilian influencers and media contacts with successful commercial collaboration cases
• Business development (BD) experience with ability to independently explore commercial partnership opportunities
• Experience in start-up or high-growth environments, with experience building commercialization systems from 0 to 1
• Knowledge of e-commerce platforms and digital marketing strategies, understanding traffic monetization logic
• Experience working with brands or agencies, understanding brand investment decision-making logic