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BBG Ventures
BBG Ventures


New York, NY, USA


Health · Software


51-200 employees



founded in


Shine is a self-care app and community for people with anxiety and depression. Our approach to wellness: It isn’t pricey, preachy, or privileged. We pride ourselves on being accessible, actionable, and non-shame—we believe personal growth starts with accepting who you are today. Our members take care of their mental and emotional health daily with the freemium Shine app. It delivers a new motivational message and meditation each day, plus features a library of 500+ meditations to help them cope with specific feelings and situations. Our premium members also get real-time advice from other Shine members in our private Shine Squad digital community—it’s peer-to-peer support that reminds them they don’t have to go it alone. In just two years since launching, our app already has over 10,000 5-star reviews (1 in 3 call Shine “life-changing”), we were named one of the best self-care apps of 2018 by Apple, and we’ve seen that increased use of Shine is correlated with decreases in both anxiety and depression by up to 35%. Our team is awesome. Our community is incredible. Our movement is massive. And this is just the beginning.

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