Marketing Manager, Paid Social
KiwiCo
Marketing & Communications
Mountain View, CA, USA
Posted on Dec 5, 2024
About Us
KiwiCo is an innovative eCommerce company that sparks kids’ creativity and curiosity through offline and online materials and inspiration. We offer kids a delightful, engaging way to explore, create, and learn. Our core offering is a subscription service. We design and deliver awesome hands-on projects to kids. We also manage an e-commerce storefront and content platform. We take great pride and ownership in the products we build and in the community of parents and kids we serve. Our office is located in Mountain View, within walking distance to the Caltrain station. Currently, we work a hybrid schedule of Tuesday and Wednesday in-office and remote work the rest of the week.
We are looking for a creative and data-driven Paid Social Media Manager to lead and optimize our paid social advertising campaigns across Meta and other social platforms. The ideal candidate has a strong track record of running high-performing campaigns that blend innovative, compelling creative with precise, data-informed optimization strategies.
As a key driver of KiwiCo’s growth, this high-visibility role manages our largest acquisition marketing channel, offering significant opportunities to make a meaningful impact on our business and mission. This is a high visibility and high impact role managing our top spending acquisition marketing channels.
Role and Responsibilities:
- Scale existing paid social investments by identifying opportunities to drive incremental growth.
- Research and implement social media industry trends and creative best practices to stay ahead of benchmarks.
- Design, launch, and manage performance-driven paid campaigns on Meta (Facebook/Instagram), TikTok, and Pinterest, focusing on CPA and ROAS goals.
- Conduct A/B testing on creatives, landing pages, and bidding strategies to continuously optimize performance.
- Develop and execute creative strategies informed by current social media trends and data-driven insights.
- Collaborate with key stakeholders to conceptualize creative ideas for ads, including both brand and creator-produced content. Review drafts and ensure timely launches optimized for performance.
- Partner with external agencies and manage in-house relationships to streamline workflows, particularly for creator-driven content.
- Provide actionable, data-driven insights to the product development team to enhance landing page design and performance.
- Establish account and campaign strategies rooted in experimentation, industry benchmarks, and insights from account representatives at Meta, TikTok, and Pinterest.
Job Requirements:
- 3–5 years of experience in paid social marketing, particularly on the Meta platform.
- Proven ability to collaborate with cross-functional teams, especially creative partners.
- Expertise in monitoring and leveraging industry trends, staying current on emerging platforms, shifts in the paid social media landscape, competitive activity, and channel best practices.
- Strong strategic thinking and analytical skills, with a data-driven mindset to translate insights into actionable marketing strategies.
- Demonstrated ability to track, analyze, and optimize campaign performance using data.
- Excellent written and verbal communication skills, with a knack for building strong relationships and collaborating effectively with account management teams, creators, and internal stakeholders.
- Experience presenting and reporting on campaign performance, trends, and actionable recommendations to key stakeholders, including senior leadership.
- Ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and adapt to shifting priorities.
- Experience with DTC subscription brands is a plus.
- Familiarity with tools like Looker or Mixpanel is a plus.
If you’re passionate about delivering innovative, delightful, and enriching products and experiences for kids, we’d love to hear from you. Please apply by submitting a resume and cover letter telling us why you're interested in KiwiCo and what you think you'd bring to this specific position and our team. With your application, please also submit a portfolio of products, publications, or other content you’ve worked on with specifics as to your role in their creation. If you’re unable to link to or include a sample of a piece, please provide the title, publication information, and a brief description. Applications without portfolios will not be considered. Please note that this role is not eligible for full-time remote work.