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Copywriter

KiwiCo

KiwiCo

Marketing & Communications
Mountain View, CA, USA
Posted on Wednesday, March 15, 2023
About Us
KiwiCo is an innovative eCommerce company that sparks kids’ creativity and curiosity through offline and online materials and inspiration. We offer kids a delightful, engaging way to explore, create, and learn. Our core offering is a subscription service. We design and deliver awesome hands-on projects to kids. We also manage an e-commerce storefront and content platform. We take great pride and ownership in the products we build and in the community of parents and kids we serve. Our office is located in Mountain View, within walking distance to the Caltrain station. Currently, we work a hybrid schedule of Tuesday and Wednesday in-office and remote work the rest of the week.
We’re seeking a Copywriter who can help bring to life KiwiCo’s voice and brand positioning, through a variety of projects, ranging from campaign concepts and compelling product stories to CRM, social ad, and website copy. The ideal candidate is obsessively thoughtful and detail-oriented, has a mastery of both short-and-long-form copywriting, and has the ability to make complex concepts and big ideas accessible to both parents and a young audience alike. They will also have the experience and find joy in writing snappy, aspirational copy that is friendly, inviting, emotive, and most of all fun!
As one of the primary storytellers across our site and marketing channels, you’ll play a critical role in developing buzz-worthy work that can elevate the KiwiCo voice, in our mission to equip children with the creative confidence to change the world.

Role and Requirements:

  • Contribute to high-level brand campaign concepts, messaging, and positioning.
  • Write captivating and engaging copy for all marketing channels, with the precision that brings consistency to our voice across customer touchpoints, as well as an eye for conversion optimization.
  • Write compelling website copy that is clear, concise, and aligns with the overarching tonality of the brand.
  • Write video and commercial scripts for short and long-form video content as well as tv campaigns.
  • Collaborate with the product copy team to bring the rich editorial experience within the crate to life across our channels, tailored for the audience and platform.
  • Collaborate with designers and marketing channel owners, providing helpful insights and quick ideas for creative testing.
  • Support the PR team in editing press releases that grab attention and generate target media hits.

Required Qualification:

  • 4+ years of editorial, media, agency, and/or brand experience.
  • A true wordsmith with a mastery of grammar and the English language, with excellence in the ability to tailor content and copywriting to the audience and platform.
  • Experience writing for and owning projects with a variety of stakeholders.
  • Clearly communicate creative and copy rationale to cross-functional teams and stakeholders; be open to their feedback.
  • Ability to deep dive into a complex topic and turn it into accessible, everyday language across age ranges.
  • Excellent organizational and time management skills.
  • Excellent verbal and written skills.
  • An entrepreneurial spirit means you take initiative and proactively come to the table with new ideas to push forward the work.
  • The ability to manage your time hit deadlines, and be punctual for meetings while juggling multiple projects.
If you’re passionate about delivering innovative, delightful, and enriching products and experiences for kids, we’d love to hear from you. Please apply by submitting a resume and cover letter telling us why you're interested in KiwiCo and what you think you'd bring to this specific position and our team. With your application, please also submit a portfolio of products, publications, or other content you’ve worked on with specifics as to your role in their creation. If you’re unable to link to or include a sample of a piece, please provide the title, publication information, and a brief description. Applications without portfolios will not be considered. Please note that this role is not eligible for full-time remote work.