To apply, send an email to maria@kangaroointeractive.com along with your CV!
💼 The Opportunity
Kangaroo's looking for the interactive storytelling version of the Duolingo Owl. This is an incredible opportunity for any person who's highly clued into trends and looking to break into Hollywood, as it would involve working directly with celebrities and franchise owners. Experience working on the social media strategy and creating content for games would be helpful in this role as we aim to create social content that lowers the barrier to entry to our product.
You'll be joining at a very exciting time, as we continue our beta with celebrities like Kiernan Shipka and Flynn McGarry, and creators like Baby Ariel and Bailey Spinn.
Day to day responsibilities include:
Using social media marketing tools to create and maintain Kangaroo’s brandGrow our TikTok and Instagram accounts by hopping on current trendsDistilling Kangaroo's product into memey social posts that are digestible by fandom followers with a focus on ensuring our core offering can be quickly understood from our social mediaEngaging with IP partners (Kiernan Shipka and other celebrities) during their launch to craft social media posts on non-Kangaroo feedsContributing to marketing strategy by leveraging social media to identify and acquire customersWorking with the Kangaroo design and operations team to develop social media marketing campaignsInteracting with users and other stakeholders via the company’s social media accountsAnalyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvementsResearching social media trends and informing management of changes that are relevant to the company’s marketing activitiesSetting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs💻 What is needed for the role
Minimum qualifications
Social media skillsUnderstanding of games and the gaming industryExperience marketing at a video game publisher or developer as well as driving growth loops for user acquisitionConsistently up to date with social media trends (TikTok trends, Insta layouts, etc)Extrovert who loves engaging with people onlineExperience with community management either on Discord or social mediaSelf-motivated yet user-focusedCreative approach to both marketing planning and execution, working in a collaborative and transparent manner with our developersExperience in developing strategic marketing plans, and bring them to market with data-driven campaign executionsNice to haves
Proven ability to massively scale consumer-focused social media accountsFamiliar with social campaigns in the video game space and can leverage social trends into practical strategiesAwareness of game-specific marketing tactics including mobile marketing strategiesExperience creating social media content for interactive storytelling products (such as Choices, Episode, etc.)Active participant in a fandom community and understanding of fandom demographics
