Interim Head of Brand
Blueland
New York, NY, USA
USD 80-80 / hour
Posted on Sep 17, 2025
Blueland is reimagining everyday cleaning essentials with safe, products that are free from single-use plastic and eliminate the need to choose between what’s safe for your family, good for the planet, and proven to work. With 45 patents granted & 39 patents pending worldwide, Blueland’s innovative products have diverted over 1 billion single-use plastic bottles from landfills and oceans and 7.5 million pounds of CO2 from the atmosphere since 2019. While traditional cleaners are packaged in plastic and may contain up to 95% water, all Blueland products utilize tablet or powder formats, designed to be used directly or mixed with household tap water, and come in compostable or recyclable packaging. From the kitchen sink to the laundry room, we create products families can trust and afford to use over and over (and over) again. Available on Blueland.com and nationwide at Target, Costco, Whole Foods and select local retailers.
In a world where half of the planet’s carbon emissions come from just 36 companies, we believe that business should be a force for good and that mission and profit are not mutually exclusive—in fact, we’re proof of it. We’re committed to holding ourselves to the highest parental and environmental standards—which includes ongoing and unbiased certifications from trusted third-party organizations like Cradle to Cradle, EPA Safer Choice, USDA BioPreferred, Leaping Bunny, and EWG Verified. We’re also a Certified Climate Neutral business and certified B Corp “Best for the World.”
Blueland was featured on the Season 11 premiere of Shark Tank and successfully secured an investment. We’re also well-funded by top tier venture capital firms as well as notable investors including Gwyneth Paltrow, Justin Timberlake and founders of Sweetgreen, Thrive Market, Honest Company, Rent the Runway, and Bonobos. Our products have been featured across top tier outlets including the New York Times, Fast Company, TechCrunch, VOGUE, Wall Street Journal, Inc., and more.TechCrunch, VOGUE, Wall Street Journal, Inc., and more.
The Role:
We’re looking for an Interim Head of Brand to guide our voice, vision, and creative direction during an exciting stage of growth. This is a hands-on leadership role for a brand builder who knows how to combine strategy with creativity, and who’s passionate about storytelling that sparks emotion, builds trust, and inspires action. The role requires being a doer and coach with a team of 4 reporting to you. It also requires balancing a strong creative mind with an analytical mindset to evaluate performance and impact. You’ll be responsible for making sure our brand shines across every touchpoint including organic social, influencer, growth ads, brand campaign efforts, emails and collabs/partnerships - so that every experience feels true to who we are and why we exist.
What you'll do:
- Oversee our social strategy
- Lead our efforts across IG, FB, Pinterest, Tik Tok Shop, Linkedin
- Drive Creative Consistency and Ensure Brand Standards are met
- This includes reviewing and approving Emails, SMS, DTC site copy, product naming and reviewing product claims language.
- Help Drive Breakthrough Marketing Ideas
- This will be part of an ongoing effort to develop a new 360 brand campaign that encompasses PR, growth media, and brand activation.
- Oversee our PR agency and creative agency
- Help develop and brief in new growth ad creative
- Partner with product marketing on new product launch campaigns
- Work Cross-Functionally
- Lead and energize our internal creative team and external partners.
- Work closely with product, growth, and community teams to ensure our brand is at the heart of everything we do.
What we are looking for:
- A seasoned brand leader (8+ years) with experience in consumer products and/or mission-driven companies.
- A creative thinker with a strong strategic backbone—you know how to make brands stand out while driving and measuring results.
- A storyteller who loves to develop strong creative ideas and drive efficient and effective execution
- A team leader who can set a standard for the team while inspiring them to do great work
- Someone with experience leading teams and agencies, and who thrives in fast-moving, entrepreneurial environments.
- Above all, someone who’s passionate about sustainability and shaping culture.
Contract: Interim (Approximately 5 months with the possibility to extend), 2-3 days per week, working 20 hours a week
Location: We are based in NYC and people come into the office 1 to 2 days a week.
Start Date: 11/3
Why This Role Matters
This is more than a job—it’s an opportunity to help shift an entire industry. You’ll play a central role in shaping how consumers experience eco-friendly cleaning and why they choose us over anyone else. If you believe brands can inspire change, and you’re excited to help tell a story that matters, we’d love to hear from you.
Compensation for this role is $80 dollars an hour At Blueland we believe in order to build a better future and planet, we must advocate for diversity, equity and inclusion. We are proud to have assembled a diverse team and strongly encourage you to apply even if you don’t meet every qualification. View our California Personnel and Applicant Privacy Notice.